MASTERING THE SOFTWARE PARADIGM
The car of the future will be defined by software. It will be connected, updatable and be part of an ever-expanding ecosystem of integrated mobility services. Established automotive companies need to catch up to provide the right user experience, and update cycles, costs and supporting processes.
To do this they need to answer where in the software value chain they want to position themselves. They need to differentiate themselves from the competition, deciding what to create on their own and what to buy from technology suppliers. At Berylls we advise OEMs, suppliers, start-ups and Big Tech companies on the fundamental portfolio, as well as software architecture, team competency, strategic sourcing, and business model questions raised by the growing importance of software.
We support clients in defining new product platforms and architectures from vehicle hardware to software and cloud-based applications.
Approach
We believe that to become successful software developers, automotive companies need to think iteratively from strategy definition to delivery and back to strategy – this is what we call the Berylls Software Loop.
The Berylls Software Loop consists of three major elements: strategy design, delivery excellence and enterprise transformation across the complete value chain and vehicle life cycle.
A benchmark organization for software integration is as important as capabilities to create software in-house, as is a culture that embraces software development fundamentals like DevOps, Agile and competitive collaboration.
Software development tools and organizational software operating models need to be tightly integrated into the existing product development process to ensure that costs and production start dates are met by delivering excellence.
The Berylls Software Loop leverages our full automotive expertise and commitment to a software-driven automotive future.
Berylls supports clients along the full Software Loop – from strategy to delivery as well as in transformation.
We have a standardized and modular toolset to evaluate our client’s readiness for the software defined vehicle – analyzing strategy including business models and value chain position, delivery capabilities including requirements engineering and development performance, as well as corporate development dimensions (Agile organization, process/methods/tools and people capabilities). Based on these evaluations, fields of action can be derived.
Business models
Together with our clients, we design software-based business models that meet the demands of market desirability, commercial viability, and technical feasibility. We also support the delivery of proof-of-concepts to demonstrate technical feasibility.
Software portfolios
We develop and define our clients’ software product portfolio, based on market needs, conditions and internal capabilities in alignment with the overall strategy.
Technology roadmaps
We define our clients’ technology roadmap, not only through our proven 360° outside-in analysis, but also leveraging our industry knowledge of technological dependencies and trends.
Value add / value chain
As our clients face challenges when it comes to defining their own value add related to software, we support them in making the right decisions and finding their most suitable position in the value chain.
Partnership models
Once the client’s own value add is clear, one outcome may be the need for a partnership. Together with our clients we work on the definition of partnership models to develop and operate software-driven products and accompany them all the way from definition of contracts up to potential joint venture building.
Partner search & assessment
If our clients seek to enter a partnership, we will support them in finding and assessing potential partners to develop and operate software products by leveraging our automotive expertise as well as our broad Berylls network.
Software excellence framework
As our clients are striving for best-in-class software delivery organizations, we support in providing a standardized approach to evaluate current performance and derive tailored measures to achieve software excellence.
Software abstraction
With the increasing decoupling of hardware and software and their respective development cycles, it becomes more and more important to ensure coordination and alignment. We support our clients in setting up necessary processes to ensure development cycle coordination.
Supporting delivery set-up
As companies scale their software delivery operations, they face a multitude of problems in doing so from setting the right standards for development to having the proper organization in place. As a sparring partner to many start-ups and rapid growth companies, we support them in bringing their software delivery to the next level.
Software task force
With many software projects failing to meet deadlines, our clients sometimes need quick and efficient support to bring critical software projects back on track. With clear work packages and prioritized measures, we ensure a quick return to the right path.
Delivery organization design & project management teams
Together with our clients, we design efficient structures and processes for organizations as well as system landscapes, able to deliver software projects on time, on budget, and at the right level of quality.
Leadership development
For many of our clients the software-defined vehicle implies a significant need for transformation, and we support this process with leadership development programs designed to enable management to meet transformation targets.
Academy / capability management
Where companies face a lack of suitable employees it is of utmost importance to leverage all internal resources when it comes to software defined products and services. That is why we design and deliver programs to upskill and train employees.
Strategy Development
Software provider
Development a sustainable strategy for a product-oriented software company. Structured the implementation of organizational measures such as separation of product/service organization and optimization of footprint, and preparation of an action-oriented implementation plan.
Strategy Development
Engineering service provider with a focus on software
Conducted workshop series for joint strategy development in multiple workstreams. Developed a sustainable positioning for our client as a focused specialist in a growing market.
Partner Negotiation
Software provider
Supported the client in scoping partnership options as well as the evaluation of possible scenarios. Delivered a target picture for partnership and a clearly defined negotiating position.
Digital Supply Chain Design
Volume OEM
Devised systematic method of translating customer experiences into requirements for software development. Set up the software delivery unit (according to a scaled agile framework) including roles, processes and deliverables.
Digital, Platform-Based Business Model
Automotive supplier
Provided definition and validation of a digital business model for an automotive supplier. This included development of the value proposition and validation through Berylls’ broad network of OEMs, service providers and venture capitalists. Identified complementary partners and validated technical feasibility through a proof-of-concept process.
Open-source Automotive Cloud
Big Tech company
Automotive cloud solutions strategy definition using an “open-source software-first” approach that brought together several leading companies into an open-source community built around our client’s cloud services.
Car Software Organization Set-up
Volume OEM
Car software development organizational set-up and software development process definition using Berylls’ innovative use case enabler matrix that directly links software-enabled use cases to functional software requirements.
Wall Box-As-A-Service
OEM captive
Developed innovative BEV leasing product and attendant innovation process and customer journey that included Berylls’ wall box-as-a-service solution Wall-E.
The WTCAR covers the 100 most relevant and promising listed companies worldwide.
Join us
But Different: two simple words that have the potential to change everything – from the way we stand out to how we tackle challenges and opportunities. With But Different we break free of old routines and fixed habits.
