{"id":24858,"date":"2023-03-20T15:30:14","date_gmt":"2023-03-20T14:30:14","guid":{"rendered":"https:\/\/www.berylls.com\/?page_id=24858"},"modified":"2023-12-11T10:04:36","modified_gmt":"2023-12-11T09:04:36","slug":"new-business","status":"publish","type":"page","link":"https:\/\/berylls.com.staging-development.com\/en\/new-business\/","title":{"rendered":"New Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24858\" class=\"elementor elementor-24858\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14ea05ad elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"14ea05ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element 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class=\"heading\" style=\"color: #FFFFFF;text-shadow: 1px 2px rgb(0 0 0 \/ 50%);\">\n\t\t\t\t\t\t\t<div><b><span lang=\"EN-US\">UNDERSTANDING &amp; LEVERAGING MEGA TRENDS<\/span><\/b><\/div>                        <\/h1>\n\t\t\t\t\t\t                \n\t\t\t\t\t\t                \t\t\t\t\t\t\t\t\t\t                <\/div>\n\n\t\t\t\t                    <div class=\"icon\">\n                        <img decoding=\"async\" src=\"https:\/\/www.berylls.com\/wp-content\/uploads\/2023\/03\/y_white.svg\">\n                    <\/div>\n\t\t\t\t            <\/div>\n\n        <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3706b6d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3706b6d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15801c91\" data-id=\"15801c91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f67b363 elementor-widget elementor-widget-spacer\" data-id=\"5f67b363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6929a062 elementor-widget elementor-widget-kyl_text_headline\" data-id=\"6929a062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"kyl_text_headline  alignment-left\">\n\t\t\t\t\t\t\t<h3 class=\"topclaim\">Challenges<\/h3>\t\t\t\t\t\t\t\t\t\t<h2 class=\"headline headline_big bll-text-color\">Trends, Drivers, Products<\/h2>\t\t\t\t\t\t\t\t\t\t<div class=\"text fullwidth-no\"><p>As the pace of innovation accelerates, new trends can emerge rapidly, capturing the attention of customers, investors, and automotive businesses. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon.<\/p><p>Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. We help clients understand whether new technologies can be used to create a competitive advantage for them or whether they threaten their business.<\/p><p>We translate trends into specific requirements and specifications that enable organizations to develop relevant products and bring them to market. And if needed we use our own resources to develop, fund and build products around the most powerful mega trends.<\/p><\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20555274 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"20555274\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2778fedf\" data-id=\"2778fedf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec7da13 overflow slant-top-yes slant-top-right elementor-widget elementor-widget-kyl_text_headline\" data-id=\"ec7da13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"kyl_text_headline  alignment-left\">\n\t\t\t\t\t\t\t<h3 class=\"topclaim\">Service Offering<\/h3>\t\t\t\t\t\t\t\t\t\t<h2 class=\"headline headline_big bll-text-color\">ASSESS THEN ACT FAST<\/h2>\t\t\t\t\t\t\t\t\t\t<div class=\"text fullwidth-no\"><p>We explore fast, test swiftly, validate quickly and scale rapidly. We do it but Different:<\/p><\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f574405 overflow slant-bottom-yes slant-bottom-right elementor-widget elementor-widget-kyl_accordion_v2\" data-id=\"f574405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_accordion_v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"kyl_accordion_v2 lazy_container \">\n            <div class=\"items\">\n                                    <div class=\"item elementor-repeater-item-d15ca37\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/1-AdobeStock_65819877-800x450.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/1-AdobeStock_65819877-1200x675.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/1-AdobeStock_65819877.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/1-AdobeStock_65819877.jpeg\"><\/span>\n                                                                Trendscouting                            <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><span class=\"TextRun SCXW149477473 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW149477473 BCX9\">Our <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">T<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">rend <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">S<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">couting process involves translating emerging trends into new product ideas<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">. We evaluate and prioritize <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">trends<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\"> based on their potential value, feasibility, and marketability. <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">We<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\"> aim to extend <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">the client\u2019s<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\"> portfolio by designing tangible business concepts based on <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">meaningful<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\"> trends. We also develop concrete <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">shared beliefs<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\"> about each trend to <\/span><span class=\"NormalTextRun SCXW149477473 BCX9\">generate<\/span><span class=\"NormalTextRun SCXW149477473 BCX9\"> common understanding.<\/span><\/span><span class=\"EOP SCXW149477473 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-e8973bc\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/2-AdobeStock_579381544-800x533.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/2-AdobeStock_579381544.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/2-AdobeStock_579381544.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/2-AdobeStock_579381544.jpeg\"><\/span>\n                                                                Product Evaluation                             <\/div>\n                            <div class=\"description \">\n<!--                                -->                                Our Product Evaluation process involves testing the viability of products against relevant use cases. We create proofs of concept to make product ideas more tangible, to detail concepts and initiatives, and ensure that the strategy is operable by including relevant stakeholders. We also identify potential partnerships to support product marketing efforts.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-247ffc8\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/3-AdobeStock_411275248-800x349.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/3-AdobeStock_411275248.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/3-AdobeStock_411275248.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/3-AdobeStock_411275248.jpeg\"><\/span>\n                                                                Requirements Engineering                              <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><span class=\"TextRun SCXW79123043 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW79123043 BCX9\">Our <\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">R<\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">equirements <\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">E<\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">ngineering process involves deriving the necessary technical requirements to ensure the feasibility of a product<\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">. This includes identifying key technical requirements to <\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">enable<\/span><span class=\"NormalTextRun SCXW79123043 BCX9\"> the selected product, evaluating technical solutions based on the enterprise architecture and IT landscape, and <\/span><span class=\"NormalTextRun SCXW79123043 BCX9\">identifying<\/span> <span class=\"NormalTextRun SCXW79123043 BCX9\">a<\/span><span class=\"NormalTextRun SCXW79123043 BCX9\"> technical solution that is aligned with both the IT and business strategy.<\/span><\/span><span class=\"EOP SCXW79123043 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-7c7db76\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_573331287Organizational-Enablement-scaled.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_573331287Organizational-Enablement-scaled.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_573331287Organizational-Enablement-scaled.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_573331287Organizational-Enablement-scaled.jpeg\"><\/span>\n                                                                Organizational Enablement                             <\/div>\n                            <div class=\"description \">\n<!--                                -->                                Our Organizational Enablement process involves driving change while avoiding common pitfalls and mitigating risks. We refine and prepare customized products for operationalization, evaluate and select initiatives for piloting based on the organization's capabilities, enable the team by providing the necessary tools for successful piloting, and provide recommendations for possible partnerships in case of any capability shortfall.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-61e8ce7\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/5-AdobeStock_532414847-800x415.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/5-AdobeStock_532414847.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/5-AdobeStock_532414847.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/5-AdobeStock_532414847.jpeg\"><\/span>\n                                                                Minimum Viable Product (MVP)                             <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><span class=\"TextRun SCXW139932583 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW139932583 BCX9\">Our <\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">M<\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">inimum <\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">V<\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">iable <\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">Pr<\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">oduct (MVP) process is designed to <\/span><span class=\"NormalTextRun SCXW139932583 BCX9\">deliver a feasible and live MVP in the market. This involves implementing and launching the MVP, running market feedback loops and tests to make necessary adaptations, orchestrating customer interaction through dedicated customer journey design, and establishing a strong presence and voice within the<\/span><span class=\"NormalTextRun SCXW139932583 BCX9\"> business trend we aim to own.<\/span><\/span><span class=\"EOP SCXW139932583 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-f381e1d\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/7-AdobeStock_559364494-800x363.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/7-AdobeStock_559364494.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/7-AdobeStock_559364494.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/04\/7-AdobeStock_559364494.jpeg\"><\/span>\n                                                                Product Maintenance                             <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><span class=\"TextRun SCXW37125875 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37125875 BCX9\">Our Product Maintenance process involves acting as trusted advisors and product owners to continue <\/span><span class=\"NormalTextRun SCXW37125875 BCX9\">the client\u2019s<\/span><span class=\"NormalTextRun SCXW37125875 BCX9\"> success story. This includes improving the product through integration of the Voice of the Customer<\/span><span class=\"NormalTextRun SCXW37125875 BCX9\">,<\/span><span class=\"NormalTextRun SCXW37125875 BCX9\"> iterating the marketing and sales strategy roadmap for <\/span><span class=\"NormalTextRun SCXW37125875 BCX9\">the<\/span><span class=\"NormalTextRun SCXW37125875 BCX9\"> new business, <\/span><span class=\"NormalTextRun SCXW37125875 BCX9\">evaluating<\/span><span class=\"NormalTextRun SCXW37125875 BCX9\"> and optimizing the business, <\/span><span class=\"NormalTextRun SCXW37125875 BCX9\">evolving the<\/span><span class=\"NormalTextRun SCXW37125875 BCX9\"> organizational model around the product, and continuously driving innovation and improvement to keep scaling.<\/span><\/span><span class=\"EOP SCXW37125875 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fde57f2 elementor-widget elementor-widget-kyl_text_headline\" data-id=\"6fde57f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"kyl_text_headline  alignment-left\">\n\t\t\t\t\t\t\t<h3 class=\"topclaim\">track record<\/h3>\t\t\t\t\t\t\t\t\t\t<h2 class=\"headline headline_big bll-text-color\">Translating emerging trends into actual products<\/h2>\t\t\t\t\t\t\t\t\t\t<div class=\"text fullwidth-no\"><p style=\"text-align: left\">At Berylls we combine the \u201cwhat\u201d of in-depth automobility expertise with the \u201chow-to\u201d of a start-up.<\/p><p>Is an emerging trend important? We help separate the signal from the noise by monitoring the latest developments in our industry, for example with our interpretive startup-up radar.<\/p><p>We\u2019ve developed a proprietary tool suite to translate trends into products. Our use-case enabler matrix allows us to translate customer use cases into functional requirements and specifications.<\/p><p>Using these tools we have turned blockchain, connectivity and NFTs into actual products, helped launch ride-hailing and car sharing services and rolled out digital service offerings including our proprietary stock allocator and Mercedes-Benz\u2019s \u201cdigitale Vorfreude\u201d \u2013 each in record time.<\/p><p>We\u2019ve also developed our own products including WALL-E the first free-to-the-user e-mobility infrastructure initiative and the WCAR100, the first purely automotive-focused exchange traded fund (ETF).<\/p><p>These initiatives have required in-depth expertise as well as the skills to define, develop and roll out products.<\/p><\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-265b3f5 kyl_full_width elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"265b3f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233c5947\" data-id=\"233c5947\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aa81851 overflow slant-top-yes slant-top-right elementor-widget elementor-widget-kyl_text_headline\" data-id=\"6aa81851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"kyl_text_headline  alignment-left\">\n\t\t\t\t\t\t\t<h3 class=\"topclaim\">Case studies<\/h3>\t\t\t\t\t\t\t\t\t\t<h2 class=\"headline headline_big bll-text-color\">Real world examples<\/h2>\t\t\t\t\t\t\t\t\t\t<div class=\"text fullwidth-no\">We service our clients with insights and advice. But if the situation demands it we take the driver\u2019s seat and take new products into the market fast.<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-221a3b3f elementor-widget elementor-widget-kyl_accordion_v2\" data-id=\"221a3b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_accordion_v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"kyl_accordion_v2 lazy_container \">\n            <div class=\"items\">\n                                    <div class=\"item elementor-repeater-item-91bf340\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_474355113-scaled.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_474355113-scaled.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_474355113-scaled.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_474355113-scaled.jpeg\"><\/span>\n                                                                METAVERSE                            <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><strong>Project Urgency<\/strong><br \/>In 2022, the metaverse became one of the hot topics in the automotive industry. Our client, while recognizing its disruptive potential as well as the opportunities of the technology, asked Berylls to provide guidance on the scope and gravity of the technological and systemic impact of the metaverse and develop a suitable approach to deal with the organizational implications.<\/p><p><strong>Project Scope<\/strong><br \/>The project scope comprised the entire value chain \u2013 from R&amp;D and production to marketing, sales and after-sales. Each division was evaluated with regards to their technical and organizational maturity. In addition, cross-divisional coordination and execution capabilities were assessed.<\/p><p><strong>Project Deliverable<\/strong><br \/>The project produced in an in-depth analysis of metaverse trends, their current manifestation in the car industry and future scenarios for OEMs both holistically and by function. We derived organizational implications and the requirements for new working models, as well as the skillsets needed to capitalize on those trends. We highlighted the need for organizational flexibility on the one hand and cross-divisional transparency and alignment on the other.<\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-60ceb6a\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_468990724-scaled.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_468990724-scaled.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_468990724-scaled.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_468990724-scaled.jpeg\"><\/span>\n                                                                NFT LOYALTY PROGRAM FOR AN OEM                            <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><strong>Project Urgency<\/strong><br \/>The automotive industry has always placed great emphasis on customer relationships and loyalty. Traditionally customer relationships were limited to the ownership of a vehicle, but the advent of NFTs has the potential to foster customer relationships that go beyond just car ownership. Major global brands are already harnessing the potential of Web3 to build new customer relationship management and loyalty programs, or extend existing ones.<\/p><p><strong>Project Scope<\/strong><br \/>The project scope focused on trend scouting and creating a proof of concept for an NFT-based loyalty program. We established that NFTs can add value to physical products by linking them to exclusive benefits, products and services, creating entirely new ways to improve customer relationships and increase customer loyalty.<\/p><p><strong>Project Deliverable<\/strong><br \/>The project empowered our client to understand NTFs and possible adaptation scenarios for their own brand. Through potential-risk analysis they were able to evolve an NFT strategy and represent it in the business. The final deliverable was a clear recommendation for action including a proof of concept and roadmap for shaping an NTF at the customer interface.<\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-a231757\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/MOIA_3HAMBURG_03_sRGB-scaled.jpg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/MOIA_3HAMBURG_03_sRGB-scaled.jpg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/MOIA_3HAMBURG_03_sRGB-scaled.jpg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/MOIA_3HAMBURG_03_sRGB-scaled.jpg\"><\/span>\n                                                                MOIA                            <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><strong>Project Urgency<\/strong><br \/>VW Group asked us to support them in their endeavor to create, assess and establish a shared-mobility business model.<\/p><p><strong>Project Scope<\/strong><br \/>The project scope was to support VW in evaluating, innovating and establishing a shared mobility business model, including a full range of strategic and tactical assessments to derive the ideal guidance and operating model.<\/p><p><strong>Project Deliverable<\/strong><br \/>This was a project of the sort that is becoming typical for consulting firms in the mobility sector: getting down to business instead of just thinking ahead. The result was a package of business cases and risk-assessments for possible implementation scenarios, ultimately leading to the successful establishment of MOIA as a brand for urban mobility of the future.<\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"item elementor-repeater-item-d881678\">\n                        \n                            \n                            <div class=\"image_container\">\n                                <div class=\"image lazyload\"\n                                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_577959984-scaled.jpeg\"\n                                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_577959984-scaled.jpeg\"><\/div>\n                            <\/div>\n                        \n                        <div class=\"text_container \">\n                            <div class=\"heading has-image\">\n                                \n                                    \n                                    <span class=\"image image_mobile lazyload\"\n                                          data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_577959984-scaled.jpeg\"\n                                          data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/03\/AdobeStock_577959984-scaled.jpeg\"><\/span>\n                                                                THE ENGINE                            <\/div>\n                            <div class=\"description \">\n<!--                                -->                                <p><strong>Project Urgency<\/strong><br \/>The Engine is designed to shape the digitalization of marketing and communication processes across 12 European markets for a leading European premium OEM. The project is a large-scale transformation endeavor that is extremely intricate and challenging, due to highly devolved and market-specific way content was created before.<\/p><p><strong>Project Scope<\/strong><br \/>The Engine aims at transforming marketing and communication processes from being manual to tool-based and data-driven. It set new standards for process quality, transparency and governance.<\/p><p><strong>Project Deliverable<\/strong><br \/>By rolling out a centralized, optimized and insights-driven delivery model, The Engine fundamentally alters the way marketing campaigns are created and planned, The Engine increases marketing efficiency by decreasing resources needed through cross-market standardization and the implementation of centralized governance model.<\/p>                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7162e4 overflow slant-bottom-yes slant-bottom-right elementor-widget elementor-widget-kyl_text_headline\" data-id=\"2c7162e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"kyl_text_headline  alignment-center\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23433e2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"23433e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7283a22\" data-id=\"7283a22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40055c2 elementor-widget elementor-widget-spacer\" data-id=\"40055c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3344b2 elementor-widget elementor-widget-kyl_text_headline\" data-id=\"a3344b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"kyl_text_headline  alignment-left\">\n\t\t\t\t\t\t\t<h3 class=\"topclaim\">Mission<\/h3>\t\t\t\t\t\t\t\t\t\t<h2 class=\"headline headline_big bll-text-color\">GOING ALL THE WAY<\/h2>\t\t\t\t\t\t\t\t\t\t<div class=\"text fullwidth-no\"><p><strong>We synthesize automotive expertise<\/strong> across all of Berylls' entities and own the trends within the automotive industry.<br \/><br \/><strong>We are accelerators.<\/strong> We provide an innovation boost using disruptive trends, tearing down corporate walls and helping organizations to adapt, adopt and innovate.<br \/><br \/><strong>We are game changers.<\/strong> We don't just identify trends, we own them, and we help clients to do the same.<br \/><br \/><strong>We are enablers.<\/strong> We recognize unseen business potential and guide clients through the process of turning potential into profit.<br \/><br \/><strong>We take bold steps,<\/strong> and we take our clients with us.<\/p><\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f35475 elementor-widget elementor-widget-spacer\" data-id=\"4f35475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-183fbf9b kyl_full_width elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"183fbf9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-672098f3\" data-id=\"672098f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2f855b overflow slant-top-yes widget-extent-text-alignment-left widget-extent-text-alignment--tabletleft widget-extent-text-alignment--mobileleft slant-top-right elementor-widget elementor-widget-kyl_team_slider_v2\" data-id=\"1a2f855b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_team_slider_v2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"kyl_team_slider_v2 \">\n\t\t\t                <p class=\"subheadline\">Team<\/p>\t\t\t\n\t\t\t\t\t\t\t<h2 class=\"headline\"> OUR NEW BUSINESS EXPERTS<\/h2>\t\t\t\n\t        \n            <div class=\"swiper-container team_member_slider\">\n                <div class=\"swiper-wrapper\">\n                    \n                                    <div class=\"swiper-slide team_member\">\n\n                                                                                <p class=\"position\">\n                                            CEO                                        <\/p>\n                                                                                <div class=\"inner_wrapper lazy_container\">\n\n                                            \n                                            <div style=\"background-image: url(https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2022\/04\/Burgard-Jan-701x700.png)\" data-id=\"17917\" class=\" image_wrapper\"\n                                                 data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2022\/04\/Burgard-Jan-701x700.png\"\n                                                 data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2022\/04\/Burgard-Jan.png\"><\/div>\n                                            <div class=\"content_wrapper\">\n                                                                                                <a href=\"https:\/\/www.linkedin.com\/in\/dr-jan-burgard-486600114\/\" target=\"_blank\" class=\"linked_in\"><\/a>\n                                                \n                                                                                                    <p class=\"name\">\n                                                        Dr. Jan Burgard                                                    <\/p>\n                                                                                                <!-- || $item_position_member -->\n                                                                                                    <div class=\"text\">\n                                                        I will never forget the moment when the first digital product brought a PowerPoint concept to life. I never want to miss that feeling again. In the meantime, we have taken another step: we no longer just develop on behalf of customers, but we develop\u2026                                                    <\/div>\n                                                                                                                                                                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n\n                                                    <\/div>\n                <div class=\"swiper_actions\">\n                    <div class=\"slide_prev\"><\/div>\n                    <div class=\"custom_pagination\">\n                        <div class=\"swiper-pagination\">\n\n                        <\/div>\n                    <\/div>\n                    <div class=\"slide_next\"><\/div>\n                <\/div>\n            <\/div>\n\n\n            <div class=\"btn_container\"><a class=\"btn_contact\" href=\"mailto:new-business@berylls.com\">Contact us<\/a><\/div>            <div><\/div>\n\n        <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4258d24f kyl_full_width elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4258d24f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5518f232\" data-id=\"5518f232\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55955551 content-left inner-slant-align-bottom elementor-widget elementor-widget-kyl_text_image_slant\" data-id=\"55955551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"kyl_text_image_slant.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <div class=\"kyl_text_image_slant\">\n            <div class=\"inner\">\n                <div class=\"text_container\">\n\t                                        <p class=\"subheading\">\n                            Join us                         <\/p>\n                                        <div class=\"heading\">\n\t\t\t\t\t\tBecome a Beryll                    <\/div>\n                    <div class=\"description\">\n\t\t\t\t\t\t<p><span class=\"TextRun SCXW102238051 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW102238051 BCX9\">But <\/span><span class=\"NormalTextRun SCXW102238051 BCX9\">Different: two<\/span><span class=\"NormalTextRun SCXW102238051 BCX9\"> simple words that have the potential to change everything<\/span> <span class=\"NormalTextRun SCXW102238051 BCX9\">\u2013 from the way we stand out to <\/span><span class=\"NormalTextRun SCXW102238051 BCX9\">how<\/span><span class=\"NormalTextRun SCXW102238051 BCX9\"> we tackle challenges and opportunities. With But Different we break free of old routines and fixed habits.<\/span><\/span><span class=\"EOP SCXW102238051 BCX9\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>                    <\/div>\n\n<!--\t\t\t\t\t--><!--                        <a --><!-- class=\"go_to\" href=\"--><!--\">-->\n<!--\t\t\t\t\t\t\t--><!--                        <\/a>-->\n<!--\t\t\t\t\t-->\t                                        <a href=\"https:\/\/www.berylls.com\/en\/careers\/\" class=\"go_to\">\n\t\t\t                Apply now                        <\/a>\n\t                \n\n                <\/div>\n                \n\n                <div class=\"image_container lazyload\" data-imgid=\"38505\"\n                     data-src-medium=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/12\/YES_ISC_2022_0630-Berylls-x-On-the-Rosa-road_284_bea-scaled.jpg\"\n                     data-src-small=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/12\/YES_ISC_2022_0630-Berylls-x-On-the-Rosa-road_284_bea-scaled.jpg\"\n                     data-src-xsmall=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/12\/YES_ISC_2022_0630-Berylls-x-On-the-Rosa-road_284_bea-scaled.jpg\"\n                     data-src-medium_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/12\/YES_ISC_2022_0630-Berylls-x-On-the-Rosa-road_284_bea-scaled.jpg\"\n                     data-src-small_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/12\/YES_ISC_2022_0630-Berylls-x-On-the-Rosa-road_284_bea-scaled.jpg\"\n                     data-src-xsmall_x2=\"https:\/\/berylls.com.staging-development.com\/wp-content\/uploads\/2023\/12\/YES_ISC_2022_0630-Berylls-x-On-the-Rosa-road_284_bea-scaled.jpg\">\n                                    <\/div>\n\n\t\t\t\t            <\/div>\n        <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NEW BUSINESS UNDERSTANDING &amp; LEVERAGING MEGA TRENDS Challenges Trends, Drivers, Products As the pace of innovation accelerates, new trends can emerge rapidly, capturing the attention of customers, investors, and automotive businesses. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"parent":0,"menu_order":51,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-24858","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Berylls New Business - Unterstanding &amp; integrating mega trends<\/title>\n<meta name=\"description\" content=\"As the pace of innovation accelerates, new trends can emerge rapidly, capturing the attention of customers, investors, and automotive businesses. Some trends like Big Data, connectivity and blockchain have already become mainstream. Others such as AI-powered chatbots or the metaverse are only just on the horizon. Whether mainstream or emerging, at Berylls we have a long track record of helping clients translate emerging trends into actual products. 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